Routine Active
For this project, "Routine," the goal was to create a brand that is both bold and community-focused, seamlessly fitting into daily life while exuding a high-end feel. We chose two typefaces: Outfit for its modern, clean lines, and Domaine Display Italic for its elegant flair. Titles are set in uppercase to command attention.
The brand colors are soft and neutral, ensuring that the focus remains on the sportswear. The logo is powerful and distinctive, featuring a playful touch with the inverted 'N,' balancing strength with a sense of fun.